HELLO! I’M DIEGO CASABE

Welcome to My Site

Welcome and thanks for visiting my site! I invite you to take a moment and look around. To learn more about my background, experience, skills and how we could potentially work together, simply contact me.

 

ABOUT ME

My Background

Recent MBA Graduate at ESADE and Industrial Engineer, looking for opportunities and challenges in Product Management, Sales Strategy and Online Marketing. I worked in start-ups companies for the last 5 years.

During my first year at Avenida.com, I was able to create from scratch a successful segmentation strategy for Facebook Ads campaigns, getting us the “success case” award from the social media company.

Before starting my MBA, I worked as an Account Manager at Quantic Mind, an online marketing optimization SAAS from Silicon Valley.

I joined Badi, one of the hottest tech startups in Barcelona, for my MBA internship in order to implement the CRM for the Sales and Marketing team. At the end of my internship, I assisted the Head of Sales to define and implement the Go-to-Market Strategy and Sales Methodology for the Sales team.

 

MY FREELANCE PROJECTS

Website   ▏E-commerce  ▏Online Marketing

PROJECT LEADER

I've worked on several projects involving e-commerce creation and connection with inventory management, and growth hacking through online marketing strategies and implementations. Here you can find my most recent project.

 

MY EXPERIENCE

Roles & Responsibilities

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CRM PM & SALES STRATEGY MANAGER

At a Summer MBA intern, I fully implemented the CRM Salesforce for the Sales Team, and I also played a key role in defining the sales strategy across the different steps of the sales pipeline.

ACCOUNT MANAGER AND CUSTOMER SUCCESS MANAGER

Before starting my MBA at ESADE, I worked almost 5 years at QuanticMind, a marketing optimization tool, helping customers to achieve their marketing goals.

ONLINE MARKETING ANALYST

At Avenida.com, I set from scratch the online marketing strategy for Google and Facebook, and we did pretty well! Leads increased by 20x and direct sales increased overall by 10x. More info about my achievements here.

 

EDUCATION

My Studies

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THE ESADE MBA

August 2018 - January 2020

I studied a Full-Time MBA at Esade Business School, one of the Top universities in Europe

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INDUSTRIAL ENGINEERING

July 2007 - December 2012

I studied Industrial Engineering at ITBA, Buenos Aires Institute of Technology. I've learned new disciplines to redesign and optimize industrial processes and business models. 

 
 

MY SKILLS

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PRODUCT MANAGEMENT SKILLS

Above and Beyond

I've worked on different product developments such as internal CRM, digital products for customers and freelance projects.

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ONLINE MARKETING

A Valuable Skill

More than 6 years of experience in the topic, working as an analyst and a manager for e-commerce and as an account manager for an Online Marketing optimization tool. In addition, I gave several online marketing courses, one even at my MBA. I am Google Ads Certified as well!

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ACCOUNT MANAGEMENT & SALES

Detail-Oriented and Customer Focused

I managed a portfolio of 20 customers and more than 5M USD in Revenue. Also, I proactively participated in closing deals with prospects. I have a clear understanding of the sales pipeline for B2B SAAS.

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DATA ANALYSIS

Raising the Bar

I am an engineer after all. I love numbers and analytics. I am an Excel expert and I've used other analytical tools such as Looker. Also, I know SQL.

 

LET’S CONNECT

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Standing Meeting

"Believe you can and you're halfway there"

Theodore Roosevelt